800 ULTIMATE
800 ULTIMATE

WEBSITE PRIVACY NOTICE

 

Last updated: 2nd October 2023

Welcome to https://www.lamborghini-dubai.com/ including the digital application of https://www.lamborghini-dubai.com/(collectively the “Website”). The Website is owned and operated by Lamborghini Dubai, with its registered office located at SHEIKH ZAYED ROAD, EXIT 41, DUBAI, UAE, PO BOX 393030 (“Lamborghini Dubai”).

Lamborghini Dubai is strongly committed to protecting your privacy and personal data and ensuring transparency. Please read this Privacy Notice carefully. This Privacy Notice describes how your personal data is used and how to exercise your rights in this regard. We may update this Privacy Notice from time to time, and we recommend regularly visiting this page when using the Website. As part of our commitment to protecting your privacy and personal data, Lamborghini Dubai has also adopted a set of privacy principles that apply to its business activities.

Whether you are a guest directed to the Website through Meta platforms, TikTok, Snapchat, YouTube or any other third-party social media platform (“Social Media Platforms”) or a registered user on Social Media Platforms or the Website, your use of the Website is subject to this Privacy Notice and all applicable laws and regulations. It constitutes your agreement to this Privacy Notice. If you do not agree to comply with these terms and conditions, you are not authorised to use the Website.  As used herein, “You”, “Your”, or “Users” shall mean the person or entity that accepts these terms and conditions of this Privacy Notice and “We,” “Us,” or “Our” shall mean Lamborghini Dubai or Automobili Lamborghini S.p.A. (“Lamborghini”).

By using the Website and its services, you may provide us with certain personal information and authorise us to use your information in any country or state in which we operate. We reserve the right to use such information to improve your user experience and facilitate mailing traffic and market analytics.

WHO IS THE DATA CONTROLLER OF YOUR PERSONAL DATA?
Pursuant to the General Data Protection Regulation n. 679/2016 (“GDPR”) and the UAE Federal Decree Law No 45 of 2001, Lamborghini, in its quality of Data Controller and Lamborghini Dubai, also in its quality of Data Controller, will process your personal data in compliance with applicable laws.

WHAT PERSONAL DATA DO WE COLLECT?
For the purpose of this Privacy Notice, “personal data” means all information relating to an identified or identifiable natural person as defined under applicable privacy and data protection laws, including, but not limited to, UAE Federal Decree Law No 45 of 2001 and Data Protection Regulation n. 679/2016 (“GDPR”) (together “Privacy and Data Protection Laws”). Your personal data can be (a) provided directly by you, (b) collected automatically, or (c) provided by third parties.

  • Information you provide directly to us:  We will collect any information you provide to us. We may collect information from you in a variety of ways, such as when you (a) create an online account, (b) make a donation or purchase, (c) contact us or provide feedback, (d) subscribe to our newsletter, or (e) interact with our online advertising, promotions or content. This information may include but is not limited to your name, email address, phone number, mailing address, payment information and geographic location.
  • Information that is automatically collected
  • Device/Usage information: We may automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the services and Website. As described further below, we may collect and analyse (a) device information such as IP addresses, location information (by country and city), unique device identifiers, IMEI and TCP/IP address, browser types, browser language, operating system, mobile device carrier information, and (b) information related to the ways in which you interact with the services, such as referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the services, the amount of time spent on particular pages, the date and time you used the services, the frequency of your use of the services, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.
  • Cookies and other tracking technologies: We also collect data about your use of the services and Website through the use of internet server logs and online tracking technologies, like cookies and/or tracking pixels. A web server log is a file where Website activity is stored. A cookie is a small text file that is placed on your computer when you visit a Website, that enables us to (a) recognise your computer, (b) store your preferences and settings, (c) understand the web pages of the services you have visited and the referral sites that have led you to our services, (d) enhance your user experience by delivering content specific to your inferred interests, (e) perform searches and analytics, and (f) assist with security administrative functions. Google tags, any other tracking cookies and tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in Websites, online ads and/or emails that are designed to provide usage information like ad impressions or clicks, measure the popularity of the services and associated advertising, and to access user cookies. We may also use tracking technologies in our license buttons and/or icons that you can embed on other sites/services to track the Website addresses where they are embedded, gauge user interaction with and determine the number of unique viewers of them. If you receive emails from us, we may use certain analytics tools, such as clear GIFs, to capture data whether you open our message, click on any links or banners our emails contain, or otherwise interact with what we send. This data allows us to gauge the effectiveness of our communications and marketing campaigns.  As we adopt additional technologies, we may also gather additional information through other methods.
  • Information from third parties: To the extent permitted by law, we may also collect information from third parties, including public sources, social media platforms, and marketing and market research firms. Depending on the source, this information collected from third parties could include name, contact information, demographic information, information about an individual’s employer, information to verify identity or trustworthiness, and information for other fraud or safety protection purposes.

The provision of certain types of personal data may be necessary or optional. Mandatory data will be marked as such at the moment of collection of your personal data. If you refuse to provide the mandatory data, Lamborghini Dubai and/or Lamborghini may be unable to process your request.

PURPOSES OF PROCESSING AND RELEVANT LEGAL BASIS
The personal data you provide will be processed for the following purposes:

  1. to fulfil legal obligations related to the agreement execution; 
  2.  to provide you with sales and/or promotional information and for market research subject to your express consent

In achieving these purposes, Lamborghini Dubai will rely on the following legal basis:

  1.  the fulfilment of contractual and legal obligations; 
  2.  your express consent.

APPLICATION OF PRIVACY POLICY AND DATA COLLECTION
This Data Protection Policy applies if you use our services or if you contact us or we contact you about them, which may include but is not limited to:

  • using any of our platforms including, but not limited to, https://www.lamborghini-dubai.com/ Website;
  • general inquiries;
  • involvement in any recruitment processes; and
  • customer service channels associated with our services and/or products.

METHODS OF PROCESSING AND DATA RETENTION PERIOD
Your personal data will be processed for the purposes specified above using both automated and non-automated tools in accordance with the principles of confidentiality and security measures prescribed by the Privacy and Data Protection Laws. Only the personnel that has been duly authorised will access your data.

We will only retain your personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal or accounting requirements. When your personal data is no longer required to be used, we will remove it from our systems and records and/or take steps to appropriately anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which Lamborghini Dubai is subject).

ENTITIES THAT MAY GAIN ACCESS TO PERSONAL DATA
The personal data you provide may be shared between Lamborghini and Lamborghini Dubai and transferred to other entities when operating as a data processor, in fulfilment of specific contractual obligations, or to companies belonging to Lamborghini Group and Lamborghini Dubai for administrative and accounting purposes, or officially approved partners or third parties, and will be processed exclusively for the purposes indicated above. If your personal data will be transferred to any recipients located outside the European Union, Lamborghini Dubai will adopt adequate measures as laid down in the art. 44 and subsequent to the GDPR (e.g. the adoption of standard contractual clauses). The personal data will be disclosed by the Data Controllers Lamborghini and Lamborghini Dubai to the appointed Data Processors and people authorised for the processing. The personal data will not be disseminated.

CONSEQUENCES OF PROVIDING PERSONAL DATA
The decision to provide your personal data for the purpose specified in letter a) of the Section “Purposes of processing” is mandatory since your failure to provide your personal data may prevent the execution of the agreement.

The decision to provide your personal data for the purpose specified in letter b) of the Section “Purposes of processing” is discretionary since it does not arise from a law duty and is subject to your express consent, also requested for the transfer of such to third parties. In this case, your failure to provide your consent will not allow the provision of sales and/or promotional information and the involvement in market research.

DATA SUBJECT RIGHTS
Pursuant to art. 15-22 of the GDPR, you have some rights that Lamborghini and/or Lamborghini Dubai are obligated to honour. The following are the most important rights you may exercise:

  • to obtain confirmation of whether or not Lamborghini and/or Lamborghini Dubai  is in possession of your personal data;
  • to be informed of the source of your personal data and the purposes and methods of its processing;
  • to obtain the deletion, update, correction or integration of your personal data;
  • to obtain the data portability;
  • to restrict or object the processing of your personal data for legitimate reasons, e.g. for commercial, advertising or market research purposes;
  • to withdraw your consent at any moment;
  • to lodge a complaint to the competent supervisory authority;
  • to identify the Data Processors and the Data Controllers.

It is understood that the rights set forth in art. 15-22 of GDPR could be exercised by the Data Subject without formality by sending a request:

to Lamborghini by email at privacy@theultimatemotors.com or by phone at +39 051 9597282. Alternatively, you may contact the Data Protection Officer of Lamborghini by email at dpo@lamborghini.com.
to Lamborghini Dubai by email at customercare@theultimatemotors.com or by phone at +971 4 295 2522 or 800 ULTIMATE (85846283).

DATA CONTROLLER AND DATA PROTECTION OFFICER
The data controller is Automobili Lamborghini S.p.A., registered office at via Modena, 12, 40019, Sant'Agata Bolognese (BO) - Italy and Lamborghini Dubai, registered office at SHEIKH ZAYED ROAD, EXIT 41, DUBAI, UAE, PO BOX 393030. You may contact the Data Protection Officer of Lamborghini at dpo@lamborghini.com.

DATA COLLECTION AND USE
We (and our authorised service providers) collect information supplied by you via the Website, other Websites operated by us, or any of our Website customer service channels, including, without limitation, via phone, email, WhatsApp, or our Live Chat feature (where available). We and such service providers also collect information when you visit our Website, other Websites operated by us, or from third parties authorised to share your information with us. We and our authorised service providers may collect some of this information even if you are not a registered user or do not place an order. This information may include:

  • contact and personal details such as name, address, phone number, email address, date of birth, gender, and nationality;
  • Website statistical information such as your location, the URL you use to access the Website, browser or device type/unique fingerprint, your computer's IP address and domain type, which pages you visited, search terms you entered, and items you clicked on;
  • where you provide the information of a third party to us, you confirm that you have their consent to do so.

HOW WE COLLECT YOUR INFORMATION
Most of the personal information we process is provided to us directly by you for one of the following reasons, and we will only use your personal information in accordance with applicable data protection law.

  • you have made a complaint or inquiry to us;
  • you have made an information request to us;
  • you subscribe to receive communications from us and;
  • we may also receive personal information indirectly, in some circumstances.

HOW WE USE YOUR INFORMATION
We and/or the entities listed in the "Whom we may share information with" section below may use your information for the following purposes:

  • to assist you with your customer service queries or provide information you have requested;
  • to provide you with a personalised or improved Website experience;
  • for analytical or statistical purposes;
  • to improve our service offering or Website;
  • to combine it with information we already hold lawfully through other sources;
  • to protect our rights, safety, or the safety of others, including fraud prevention; and
    for any purpose required by law or regulation.

We may offer a Live Chat feature and/or the ability to communicate with us via WhatsApp to assist you with any queries you may have. Where available, we may record and store all chat conversations. These transcripts are only accessed for customer service purposes.

WHERE WE STORE YOUR INFORMATION
When you give us your information, it could be transferred, stored, or processed in a location outside the United Arab Emirates, as further described in the section "Whom we may share information with".

WHOM WE MAY SHARE INFORMATION WITH
We may share your information with any of the following:

  • our group of companies;
  • carefully selected third parties with whom we have a relationship and who may contact you or utilise your data only for reasons pre-agreed with us, including marketing and re-marketing;
  • service providers who perform services on our behalf, such as information technology, Website maintenance, surveys, and market research or advertising and marketing;
  • our professional services providers such as legal, audit, financial, and insurance advisers;
  • any assignee, successor operator, or prospective purchaser of the Website or us; and
  • legal, regulatory, law enforcement, government, or municipal bodies.

We use data processors who are third parties providing us with elements of services. Our internal policy is to use reasonable endeavours to seek to make arrangements with our data processors to protect your data.

In some circumstances, we are legally obliged to share information, for example, under a court order or where we cooperate with other supervisory authorities in handling complaints or investigations. We may also share information with other regulatory bodies in order to further our objectives or theirs.

COOKIES
Our Website uses first-party cookies (very small files that are sent by us to your computer or other access devices) and other similar technologies, which we can access when you visit our Website in the future. We may also use third-party cookies.

There are five types of cookies:

  1.  Website functionality cookies
    These cookies enable you to browse the Website and use our features, such as shopping baskets.
  2. Website analytics cookies
    We use these cookies to anonymously measure and analyse how our customers use the Website. This allows us to continuously improve our Website and your browsing experience.
  3.  Customer preference cookies
    When browsing online, the Website will remember your preferences (for example, your username, language, or location). This makes your browsing experience simpler, easier, and more personal to you.
  4. Targeting cookies or advertising cookies
    These cookies are used to deliver adverts relevant to you. Additionally, they limit the number of times you see an advertisement as well as help us measure the effectiveness of our advertising campaigns.
  5.  Third-party service provider cookies
    We may authorise third-party companies we work with to place third-party cookies, web beacons, or similar technologies for storing information on the Website. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and, in addition, may help us and you to avoid fraud.

By using our Website, you agree that we and they can place these types of cookies on your device and access them whenever you visit the Website or other Websites operated by us.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting cookies or disabling future cookies, you may be unable to access certain areas or features of our Website.

OPTING OUT OF CERTAIN COMMUNICATIONS
Whenever you receive communication from us (by email, SMS, push notification, telephone, or direct mail), you will be provided with the option to unsubscribe. Additionally, you can change your marketing preferences at any time by contacting us as described above. Even if you unsubscribe, we will still contact you to deliver transactional and administrative information related to you.

If you unsubscribe, we will change the way we use your data, but any accounts you have with us or our third-party providers will remain active.

If you choose to opt back in at any time, your most recent action will prevail.

REQUESTS
You may make the following requests to us, and we will do our best to accommodate such requests, where possible:

  • access your data – request a copy of your personal information that we process about you;
  • rectify your data – request us to amend or update your personal information where it is inaccurate or incomplete;
  • erase your data – request us to delete your personal information in certain circumstances;
  • restrict your data – request us to restrict the processing of your information in certain circumstances and;
  • object to the use of your data – at any time, object to us processing your personal information where it is based exclusively on our legitimate interests (see above) or for direct marketing purposes.

If you request that your data be erased, note that we keep a record of how you have used the services, but this information cannot be linked back to you, and we retain any information required by law.

Please get in touch with us at customercare@theultimatemotors.com if you wish to make a request.

If you remain dissatisfied, you can make a complaint about the way we process your personal information to us at customercare@theultimatemotors.com.

Please note that if or when you contact us, we may require additional information from you in order to deal with your request.

SECURITY
Information you provide to us via our Website is stored on secure servers.

We have implemented various steps to safeguard the integrity of our information technology infrastructure, including implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Website as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally, the transmission of information via the Internet is not completely secure, and its security can never be guaranteed. Any transmission of data via our Website is, therefore, carried out at your own risk.

Your data may be transferred to and stored in or outside the United Arab Emirates. In submitting your data to us and using our Website, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection. Our internal policy is to use reasonable endeavours seeking to have arrangements in place with third parties to whom any personal data is disclosed to keep it secure, treat it as confidential, and use it only for the purposes agreed with us.

DATA RETENTION
We will keep your data for as long as required in order to:

  • manage and administer your account and provide the other relevant products or services anticipated by this Privacy and Cookies Policy, including, but not limited to marketing;
  • personalise our products, services, and communications with you and/or;
  • comply with the applicable record retention required by law; and
  • determine how long to retain your data, considering our legal obligations and regulatory requirements.

GOOGLE ANALYTICS
The Website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the Website analyse how visitors use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for Website operators, and providing other services relating to Website activity and internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this Website. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Other web analytic tools, including but not limited to Meta and other third-party analytics, may be used similarly to the above.

LINK TO THIRD-PARTY WEBSITES
This Privacy Notice and Cookie Policy does not apply to third-party Websites to which the Website may link, and we are not responsible for the privacy and cookie practices of those Websites or for any information you submit to those Websites via the Website. Please be sure to read their privacy and cookie policies separately to ensure you are comfortable. If you are a Meta and/or LinkedIn member or a member of another Website, the data collected via such Websites will be subject to the terms and conditions of the relevant Website (as applicable), which we may combine your data collected through the Website with that other data.

NOTIFICATIONS OF CHANGES
Please note that our Privacy Notice and Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website. Where it is practicable, we may notify you by email of any significant changes. Therefore, it is your responsibility to continue to check our Privacy Notice and Cookie Policy for updates.

CONTACTING US
This Privacy Policy sets out in broad terms how we handle your personal information and safeguard our privacy. If you have any questions relating to our Privacy Notice, you may contact us by phone at +971 4 295 2225 or 800 ULTIMATE (85846283).